 |
Townhall...
A Failure to
Communicate
By Salena Zito
6/19/2011
DETROIT – Elaine Holder fussed over her elderly parents while waiting
for a flight home to New Philadelphia, Ohio.
“We just returned from a funeral,” said Holder, who
appears to be in her 50s, “but it was a good thing.
“I was one of eight children, one of 32 grandchildren.
There were cousins and grandchildren and nieces and nephews who never
laid eyes on each other, all seeing each other, sometimes for the first
time – connecting.
“That is, after the iPhones were all shut off,” she added.
“These young people and their parents don’t know how to connect. I
mean, really connect, not on Facebook but person-to-person.
“They learned the joys of that, and even the pains and
discomforts this weekend.”
Every day, Americans confront the joys, pains and
discomforts of life: the loss of a job, the heartbreak of a child being
cut from the baseball team, a diagnosis of illness and other reversals
of fortune.
When they see neighbors, towns or the country as a whole
confronting a recession and job losses, they look to see if their
leader is with them.
They want to know that the young men and women from down
the street, who went to high school with their children or worked
beside them in the office and now are fighting three wars thousands of
miles away, are foremost in their commander-in-chief’s mind.
Projecting such commonality is not something that
President Barack Obama does well.
Given his political sermons of the 2008 election, when he
wowed even the stoic, that is downright surprising to many.
“His message has been off since the day after he won,”
said one Democratic strategist in Washington. “He did the politicking
flawlessly. Once he took office, his communication skills have been a
series of failures.”
Take the simple act of playing golf on weekends.
Most golfers, according to Western Pennsylvania Golf
Association spokesman Jeff Rivard, get in about 20 or so rounds a year.
The president has played more than 70 rounds in two years – during a
recession, three wars, a Mideast meltdown, and an economy not
flourishing under his stimulus and bailout programs.
“That is well above average, especially for a man with a
schedule like that,” said Rivard. “Pretty much double the average.”
A lot of politics is about identity. “People latch onto
small things to make sure you understand who they are,” explains
Richard Maranto, a University of Arkansas political scientist.
The president, Maranto says, has gone in a completely
different direction.
“He comes across as he is, a logical, urban, Ivy League
guy. That might be okay if the economy was going well or if people
liked (his) policies but, as it is, it will be tough for him this
election cycle.”
When Bill Clinton ran for the presidency in 1992, he had
briefers tell him things such as the price of milk wherever he
campaigned. He came across as if he took time out to shop at the local
supermarket, making people feel he was in touch with their day-to-day
lives.
George H.W. Bush was never good at that sort of thing; he
seemed (and probably was) too preppy. Neither were Richard Nixon or
Jimmy Carter; each was too ill at ease, too cerebral.
Several Democratic strategists candidly admit that the
president has not been very effective at communicating in a manner that
reaches voters. “They do not believe he shares their values and their
concerns,” conceded one.
Simple things, such as Obama not receiving economic
briefings for more than a month, make voters scratch their heads –
especially when the jobs data is anything but optimistic.
Obama will be a formidable force for the Republican who
emerges from the GOP primaries. Beating an incumbent is never easy.
Yet no modern president has won reelection when
unemployment was at 8 percent or higher. Most economists predict the
country will still be above that number on Election Day 2012.
Obama still may win without connecting, by winning group
politics. He “polls at 95 percent of the black vote and above 60
percent for Hispanics,” that Washington strategist says, adding that if
he continues to draw white female voters, those disconnected “value
voters” may matter less.
Then again, those same disconnected voters may play a key
role, providing the winning margin in a tight race.
Read it at Townhall
|
