Human
Events...
Obama
campaign may be fooling itself
by Michael
Barone
May 31,
2012
“Axelrod is
endeavoring not to panic.” So reads a sentence in John Heilemann’s
exhaustive
article on Barack Obama’s campaign in this week’s New York magazine.
Heilemann
is a fine reporter and was co-author with Time’s Mark Halperin of a
best-selling book on the 2008 presidential campaign. While his
sympathies are
undoubtedly with Obama, he does a fine job of summarizing the arguments
and
tactics of both sides.
And he’s
capable of directing snark at both candidates. Samples: Romney “seems
to suffer
a hybrid of affluenza and Tourette’s.” “A cynic might say that the
liberation
Obama feels is the freedom from, you know, actually governing.”
Heilemann’s
article is well-sourced. It’s based on interviews with David Axelrod,
the
former White House aide now back in Chicago, David Plouffe, the 2008
manager
now in the White House, and Jim Messina, the current campaign manager.
The picture
Heilemann draws is of campaign managers whose assumptions have been
proved
wrong and who seem to be fooling themselves about what will work in the
campaign.
One
assumption that has been proved wrong is that the Obama campaign would
raise $1
billion and that, as in 2008, far more money would be spent for
Democrats than
Republicans.
Heilemann
reports the campaign managers’ alibis. Obama has given donors “shabby
treatment,” he writes. This of a president who has attended more
fundraisers
than his four predecessors combined.
As for the
Obama-authorized super PAC being $90 million short of its $100 million
goal,
well, it was late getting started and some money-givers don’t like
negative
ads.
A more
plausible explanation is that big Democratic donors don’t trust the
political
judgment of super PAC head Bill Burton — who was passed over for
promotion to
White House press secretary — the way big Republican donors trust Karl
Rove.
Here’s
another: A lot of people like the way Obama has governed less than they
liked
the idea of Obama governing.
A second
assumption is that the Obama managers “see Romney as a walking, talking
bull’s-eye” and have “contempt for his skills as a political performer.”
You can
find some basis for this in Romney’s performance in the primaries. But
you can
also find evidence to the contrary. In my own experience as a political
consultant, I found it dangerous to assume your opponents will screw
up.
Sometimes they don’t.
As for
fooling themselves, I have to wonder whether the Obama people were
spoofing
Heilemann at points. He quotes Plouffe as saying. “Let’s be clear what
(Romney)
would do as president,” and then summarizes: “Potentially abortion will
be
criminalized. Women will be denied contraceptive services. He’s far
right on
immigration. He supports efforts to amend the Constitution to ban gay
marriage.”
These
claims don’t seem sustainable to me. No one seriously thinks there’s
any
likelihood of criminalizing abortion or banning contraception. Romney
brushed
off that last one in a debate.
Nor is
there any chance an anti-same-sex marriage amendment would get the
two-thirds
it needs in Congress to go to the states. Opposing legalization of
illegal
immigrants is not a clear vote-loser, particularly now that, the Pew
Hispanic
Center reports, a million have left the country.
Also, the
Obama managers’ explanations about why it’s really not inconsistent to
attack
Romney as a flip-flopper during the primaries and then flip-flop to
attack him
for “extreme right” views do not ring true. It sounds as “thoroughly
tactical”
as Axelrod’s description of Romney.
Heilemann
quotes Messina as saying Obama has “a distinct advantage” in
battleground
states. He envisions the campaign as a long, hard slog through the
target
states, like George W. Bush’s re-election campaign in 2004.
That’s what
it looks like now. But there are other possibilities. Bush was running
in a
10-year period in which partisan preferences were very steady. In five
straight
House elections from 1996 to 2004, each party got about the same
percentage of
the popular vote every time.
We’re in a
different setting now. Obama won the popular vote by 7 points in 2008.
Republicans won the House popular vote by 7 points in 2010. Many more
voters
have been moving around than had been eight years ago.
The
strategy of rallying currently unenthusiastic core Obama voters —
Hispanics,
young voters, unmarried women — risks alienating others who may be more
moveable than their counterparts were in 2004. The Obama managers seem
unaware
of that risk. Could be a problem for them.
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and other articles at Human Events
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