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The Daily Signal
Make
Conservatism Cooler, College Students Advise GOP Candidates
Josh Siegel
October 21, 2014
RALEIGH, N.C.—Consider a few truths about the politics of students at
North Carolina State University, a school known for its engineering and
agriculture programs and said to be more conservative than the
higher-profile University of North Carolina at Chapel Hill.
Political ads turn the students off. They don’t pay attention to the
ads, and are unlikely to be swayed by their impersonal nature.
The students want to be both targeted and engaged. They want to feel
wanted.
And Republican-leaning students at NC State expect GOP leaders to
master a tricky balancing act.
Republicans won’t earn the affection of young people unless they adopt
a modern message while staying true to conservative values,
particularly on economic issues, according to interviews with
politically engaged students here.
This past weekend, the Republican National Committee sent its chairman,
Reince Priebus, to North Carolina to rally college voters, a
demographic historically elusive to the GOP. The hope is the effort
could make a difference in the state’s competitive U.S. Senate race.
Some 30 or so college students, most representing NC State, walked
across the street to attend a Saturday rally at state party
headquarters in Raleigh.
In the interest of getting less-biased data, The Daily Signal spoke
later that night to young adults who didn’t attend the rally. The goal:
Gauge their interest in the midterm race, which pits State House
Speaker Thom Tillis, the Republican challenger, against Sen. Kay Hagan,
the incumbent Democrat.
Five of the eight interviewed—two of them recent graduates—say they
identify as Republican.
Although all of them say they are paying attention to the Hagan-Tillis
race and plan to vote, the majority of those interviewed reveal deeper
concerns about the future of the Republican Party.
‘How You Frame the Message’
Matthew Cobb identifies as “very conservative.”
Cobb, a senior political science major from Goldsboro, N.C., labels
most college students in his public policy class as “Marxist leftists.”
Yet Cobb has a problem with the Republican Party.
“I feel like most people agree with conservative values, but don’t like
the conservative brand,” Cobb says.
“Most people agree with conservative values, but don’t like the
conservative brand,” says Matthew Cobb.
Cobb, eating with his hometown friends at the Chipotle on Hillsborough
Street—the main artery running through the NC State campus—says
Republicans have let Democrats position the GOP as out of touch and
uncool to millennial voters.
Larry Sampson, also a senior from Goldsboro, shares his friend’s views.
“It’s a matter of how you frame the message,” Sampson says.
“Republicans don’t do enough to combat the negative image. There’s a
perception that Republicans are racist, and they just take it. They
need to be on the attack more.”
‘Need to Go Out and Argue’
Sampson, who is black, says that for Republicans to control their
message, they must be visible on issues and with communities that they
normally wouldn’t confront.
He admires the work of Sen. Rand Paul, the Kentucky Republican, who has
courted black Americans.
Paul recently met with black leaders in Ferguson, Mo., which dominated
headlines over the summer after a white police officer shot and killed
18-year-old Michael Brown, who was black.
Paul has endorsed an overhaul of the nation’s criminal justice system
that he hopes would make it easier for nonviolent criminals to
reintegrate into society.
“Republicans are scared of confrontation,” Sampson says. “The only way
to change someone’s mind is to say, ‘Look, here is what I am offering.’
Sometimes you just need to go out and argue with people.”
Sampson and his friends say the easiest perception Republicans can
control is how “cool” they are.
Justin Walker, a recent college graduate, works as a mechanic. He says
being cool has become the biggest selling point for Democrats to young
voters.
“A lot of their information is not true, but they are cool,” explains
Walker, who identifies as an independent libertarian.
Republicans just need to try harder, Sampson says.
“They need to hire a style guru,” he says. “You see conservatives show
up to public events in tri-cornered hats. We get it, we’re
conservative. But we need to be the most stylish people at the table.”
Republicans should hire a “style guru” says Larry Sampson.
‘A Way to Be Pragmatic’
Many of those interviewed come from conservative families that
instilled traditional values. But some say Republicans must be flexible
on certain issues, to match changes in society.
Same-sex marriage and abortion are the two touchiest subjects for these
conservative students.
Court rulings overturning current state laws have made same-sex
marriage, at least for now, legal in the majority of states.
“The government should get out of the marriage business,” Sampson says.
“If a church lets you get married, that’s the church’s business. With
social issues, there’s a way to be pragmatic about it–to make sure
everyone is respected.”
Justin Baird, an NC State freshman from Garner, volunteers at GOP
events. He comes from a conservative background and says he plans to
vote for Tillis “because he matches my views.”
Students from NC State turn out for a Tillis campaign rally in Raleigh.
(Photo: Josh Siegel/The Daily Signal)
But those views are related to the economy, not social issues.
“I am more concerned with economic issues,” Baird says. “A candidate’s
views on social issues wouldn’t impact my vote as much.”
David and Jennifer Curley, siblings from Charlotte, say they vote based
on the completeness of a candidate’s conservatism.
“I support conservatives on economic and social issues,” says David
Curley, a junior who voted for Mitt Romney for president in 2012 and
will support Tillis on Nov. 4.
‘Spending Less Money Is Good’
Just like most Americans, students worry most about what’s closest to
home: the economy.
Jerry Jones, a recent college graduate, is the most reserved in the
group of friends eating at Chipotle.
He has a degree, but he frets about his job prospects.
“I’m concerned about the economy,” says Jones, who votes independently
and is undecided about the Tillis-Hagan race. “There’s too much
government regulations and not enough job creation.”
The economy matters most to Jerry Jones, who says “there’s not enough
job creation.”
Walker, the independent libertarian and Jones’s friend, says he thinks
Republicans fall on the correct side of the economic debate.
Republicans just don’t do a good enough job of communicating their
message, Walker says, because they’re too busy playing defense on other
issues.
“Republicans need to do a better job of selling the economic aspect to
young people,” Walker says. “Because most people in general believe
spending less money is good.”
Read this article and others with links at The Daily Signal
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