BBBS receives more than $1.3 million through JCPenney and Haggar fundraising 

Philadelphia, Pa  (July 26, 2013) – Big Brothers Big Sisters of America, the nation’s largest donor and volunteer supported mentoring network, will be able to help mentor more young people thanks to $1.3 million raised through jcpenney’s charitable giving program, jcp cares, and the retailer’s national brand partner, Haggar. 

Throughout the month of June jcpenney invited customers to support the nationwide mentoring program by rounding up their purchases, both in-store and online at jcp.com, to the nearest dollar, donating the difference to help Big Brothers Big Sisters.  As part of the effort, jcpenney also donated $50,000, representing $1 for every $50 gift card sold during the month up to $50,000.  Haggar also joined jcpenney in its support and will be contributing $50,000, representing $1 for every pair of Haggar pants sold up to $50,000 at jcpenney in June. 

“Our local agencies across the country experienced first-hand the generosity of jcpenney’s customers and team members,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson.  “Thanks to the funds raised through this partnership, Big Brother Big Sisters will be able to continue to make, maintain and monitor long-term mentoring matches to help children who face adversity in school and life.” 

 “We are proud that our team members were so eager to partner with us to provide funding for an organization that is making a significant positive difference in the lives of children, families and communities across the country,” said Miki Woodard, jcp cares president and vice president of philanthropy for jcpenney.  “Additionally, we are grateful to have had our brand partner Haggar join us in our support of Big Brothers Big Sisters’ important work.  The results are a tribute to our customers’ concern for their communities and their willingness to partner with our stores and one of our great brands to give back.” 

In addition to its donation and fund raising efforts, jcpenney also sponsored a Big Brothers Big Sisters Reunite Now alumni-themed luncheon at the non-profit mentoring network’s National Conference in Denver.  During the special event, Big Brothers Big Sisters surprised a jcpenney team member by reuniting him with the Little Brother he mentored for several years before he relocated from Minnesota to Texas.