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Vectren
marks 10 years of support to area students
DAYTON,
OH - Vectren will continue to support area students who creatively
challenge their peers to be blood donors. The Community Blood Center
(CBC)/Vectren Lead the Way Creative Scholarship for High School
Seniors will be funded by the Vectren for the 10th year.
The
CBC/Vectren scholarship motivates the region’s young adults to
become blood resource leaders of tomorrow by annually awarding $1,000
in college tuition assistance to five scholarship recipients. Vectren
Community Affairs Manager Lynda Hoffman presented CBC Chief
Operating Officer Jodi Minneman with a $5,000 check on Jan. 16,
marking the 10th year of Vectren funding.
“It
is inspiring to see organizations like the Community Blood Center
encouraging Miami Valley youth to get involved in our communities,”
said Vectren’s Lynda Hoffman. “Getting youth involved in giving
back to their communities at an early age and taking steps to further
their education helps lead to a future of strong community leaders
and we are proud to support this effort.”
“We
are so proud of all our high school donors and thankful to their
principals, teachers and blood drive coordinators who welcome us into
their schools and support our lifesaving mission,” said CBC’s
Jodi Minneman. “Lead the Way is a chance to help students who are
inspired to do more. Vectren is a wonderful partner in recognizing
their talents, supporting their efforts, and rewarding them as they
take on the challenge of college.”
Lead
the Way is open to all graduating high school seniors in CBC’s
15-country service area who are college bound and whose high school
hosted a CBC blood drive during the 2013-14 academic year.
The
scholarship puts an emphasis on creativity and dedication to helping
others. Only a cumulative grade point average of 2.5 or higher is
required. Applicants are asked to imagine themselves as the leader
of their high school’s blood drive and challenged to create a
winning Donor Recruitment Campaign.
They
must create a theme for the campaign expressed in a marketing slogan;
explain why the theme will effectively encourage students to donate;
and express the theme in a clever, creative fashion using
conventional marketing techniques or innovative, artistic
expressions.
All
candidates should submit their application and blood drive marketing
campaign to CBC. Mailings must be postmarked by April 20, 2014. Five
winners will be announced in May. Application forms and
samples of award-winning campaigns are available online at
www.givingblood.org. For more information contact Education
Specialist Cristina Pickle at 937-461-3453 and
bloodeducation@givingblood.org.
Visit
the all new www.GivingBlood.org
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