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CBC honors Vectren for support of the Lead The Way Creative Scholarship
program; (L-R) Retiring Vectren
Community Affairs Manager Lynda
Hoffman, CBC/CTS CEO Dr. David Smith, Vectren Community Affairs
Manager
Rachel Goodspeed, & CBC COO Jodi Minneman.
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CBC celebrates
Vectren for 10 years of scholarships
DAYTON, Ohio – Community Blood Center (CBC) is celebrating 10 years of
partnering with Vectren Energy Delivery of Ohio (Vectren) to award
college scholarships to high school seniors who creatively challenge
their peers to be blood donors. Vectren has provided $50,000 in
tuition assistance since first sponsoring the original CBC “Save Our
Supply” scholarship in 2005. Vectren’s $5,000 pledge for the 2015
CBC/Vectren Lead The Way Creative Scholarship marks its 11th year of
sponsorship.
The Lead The Way goal is to motivate young adults to become blood
resource leaders of tomorrow by annually awarding $1,000 in college
tuition assistance to five scholarship recipients. Any student
whose high school hosts a CBC blood drive can compete for the
scholarship by creating a winning blood drive recruitment
campaign. The 2015 application deadline is April 20.
The announcement of funding for the 2015 Lead The Way scholarship is an
opportunity for CBC to honor Vectren for its 10-year history of
support. Community Blood Center/Community Tissue Services (CBC/CTS)
Chief Executive Officer Dr. David Smith and CBC Chief Operating Officer
Jodi Minneman presented a glass “Lead The Way” lighthouse statuette and
plaque to Vectren, and also honored retiring Vectren Community Affairs
Manager Lynda Hoffman with a glass lighthouse statuette. New
Community Affairs Manager Rachel Goodspeed now serves as Vectren’s
liaison with CBC in the Lead The Way Creative Scholarship Program.
“This has been an extremely satisfying partnership,” said Dr.
Smith. “We’ve seen the level of competition grow each year and
it’s very impressive. With Vectren’s help, these bright young
scholarship winners are using their talents and following their
dreams. We’re also very thankful to the administrators and
volunteers at our 118 blood drive high schools. They welcome us
into their schools and support our lifesaving mission.”
Vectren has assisted 50 scholarship winners and the program continues
to attract well-qualified applicants. In 2014 CBC accepted 64
applications from students representing 35 schools from 11 counties in
CBC’s 15-county service area, a 48 percent increase from 2013.
Applications in 2013 increased 30 percent over the previous year.
“We are proud to support a program that not only challenges students
across the Miami Valley to think like leaders while cultivating their
creative skills – it gets them involved at a deeper level in our
community,” said Vectren’s Rachel Goodspeed. “It’s important to keep
our youth motivated to further their education and involved in giving
back to our community. They are the community leaders of tomorrow.”
A Lead The way tradition is to put winning scholarship campaigns to
work. Submitted campaign videos are shown at area high schools and
winning campaign slogans and graphic designs are often adopted for CBC
use. A recent example is from 2013 scholarship winner and Russia
High School graduate Shana Meyer. She inspired the 2014 CBC high school
t-shirt design with her social media driven theme “#Saving Lives is
Always Trending!”
Lead The Way is open to all graduating high school seniors in CBC’s
15-country service area who are college bound and whose high school
hosted a CBC blood drive during the 2014-15 academic year. A
cumulative grade point average of 2.5 is the minimum academic
requirement.
Applicants are challenged to create a winning Donor Recruitment
Campaign. They must create a theme expressed in a marketing slogan;
explain why the theme will effectively encourage students to donate;
and creatively demonstrate the theme using conventional marketing
techniques or innovative, artistic expressions.
All candidates should submit their application and blood drive
marketing campaign to CBC. Mailings must be postmarked by
April 20, 2015. Five winners will be announced in
May. Application forms and samples of award-winning
campaigns are available online at www.GivingBlood.org. For more
information contact Education Specialist Cristina Pickle at
937-461-3453 or bloodeducation@givingblood.org.
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