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Lead The Way Project at Lehman Catholic High School: Students take part
in scholarship video.
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CBC/Vectren to
award $5,000 in college tuition assistance
'Lead the Way Scholarship' deadline is April 20
DAYTON, Ohio – Area high school seniors have until April 20 to enter
the Community Blood Center (CBC)/Vectren sponsored Lead The Way
Creative Scholarship competition by submitting ideas for a winning high
school blood drive campaign.
CBC is celebrating 10 years of partnering with Vectren Energy Delivery
of Ohio (Vectren) to award $1,000 in college tuition assistance to five
high school seniors who creatively challenge their peers to be blood
donors. The Lead The Way Scholarship is open to graduating
seniors who are college bound and whose high school hosted a CBC blood
drive during the 2014-15 academic year. The application deadline is
April 20.
Applicants are challenged to create a winning Donor Recruitment
Campaign. They must create a theme expressed in a marketing slogan;
explain why the theme will effectively encourage students to donate;
and creatively demonstrate the theme using conventional marketing
techniques or innovative, artistic expressions.
Application forms and samples of award-winning campaigns are available
online at www.GivingBlood.org. For more information contact
Education Specialist Cristina Pickle at 937-461-3453 or
bloodeducation@givingblood.org.
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