Dayton
Business Journal...
Retailers
seek to thwart holiday
shoplifters
by Ginger Christ
Saturday, December 10, 2011
For
store owners, the holiday season
simultaneously is a blessing and curse.
The
increased sales bring in much-needed
revenue for retailers, most of whom rely on the busy holiday shopping
season to
propel their stores into profitable territory by year end.
However,
upped traffic also gives
shoplifters the opportunities they need to take five finger discounts.
“When
there’s more traffic and the
stores are packed with people, shoplifters feel it’s an easier target.
They can
blend in with the crowd,” said Dave Duebber, general manager of the
Dayton
Mall.
Among
the top items stolen are prime
cuts of meat, liquor and designer clothing, according to Adweek.com.
Note:
Click below for a slideshow of
the top 10 stolen items.
Duebber
said the mall tries to take a
hard-line approach to shoplifting.
In
addition to employing mall
security, the mall and several loss prevention specialists from stores
within
the mall also have teamed up with the Miami Township Police Department.
Loss
prevention specialists now carry police radios and can communicate both
with
mall security and the local police department.
And,
when shoplifters are caught, the
mall bans the offender from the premises, typically for a year.
“Does
it keep people away? No, but we
feel it sends a really strong message. It costs everybody when people
steal
from the stores,” Duebber said.
Thieves
banned from the mall later
caught for another offense then can be charged with criminal trespass
in
addition to the shoplifting charge.
A
study by Checkpoint Systems found
that retail theft topped $107 billion globally in 2010, and costs each
U.S.
family $423 annually. The National Association for Shoplifting
Prevention
estimates that more than $13 billion worth of goods annually are stolen
from
retailers.
Michael
Frank, an owner and manager of
Dayton-based Arrow Wine, said the company’s two stores — in Centerville
and
Kettering — lose $1,500 to $1,800 in stolen merchandise every six
months, which
is less than 1 percent of total sales.
Arrow
Wine, which sells liquor, beer
and wine, sees the highest theft rate in liquor.
“It’s
another expense of doing
business. We don’t accept it. We just do our best to keep it low,”
Frank said.
“The honest people pay for it like they always do.”
To
cut down on theft, the stores use
security cameras and employees try to be vigilant.
At
Dorothy Lane Market, the best
tactic the Oakwood-based grocery chain has for curbing shoplifting is
customer
service, said Cory Kuntz, director of loss prevention.
While
security cameras and electronic
tagging work in loss prevention, oftentimes simple customer service,
such as
greetings all customers, can be the most successful deterrent, Kuntz
said.
“When
you’re on the radar, so to
speak, the opportunity is not there,” Kuntz said
Despite
the stores’ efforts, theft
does pick up during the holidays, doubling in the weeks before
Thanksgiving
through the end of the year.
Dorothy
Lane Market typically has four
cases of theft per week during the holiday season, Kuntz said.
Most
often shoplifters take
middle-of-the-aisle grocery items, such as medicines, Gillette razors,
wine or
beer. However, the store has had instances in which shoplifters have
tried to
walk out of the store with full carts and hand baskets full of meat.
Rachael
Betzler, public relations
manager for Kroger’s Dayton area stores, said the Cincinnati-based
chain uses
undercover security to manage theft.
Brad
Ditzell, manager at MacTown, an
authorized Apple retailer, said his store usually experiences a low
volume of
theft.
The
stores, which are by the Dayton
Mall and at The Greene, keep all electronics locked up, leaving only
low-priced
items like computer accessories at risk.
While
the majority of shoplifters
aren’t professionals, the three percent who are pros steal 10 percent
of total
dollar losses, according to NASP.
Dayton
often is a target for those
professionals — those who steal to turn a profit -– because of its
prime
location between Interstates 70, 70 and 675, said Major John DiPietro,
Miami
Township deputy police chief.
Boosters
are known to make loops from
Cincinnati to Dayton to Columbus in a single day, using the highway
system for
quick get-a-ways between crime scenes.
In
fall 2010, DiPietro spearheaded a
regional task force to target the organized retail crime problem, which
he said
has worsened in the past two to three years.
See
the top 10 stolen items, and read
this and other articles at Dayton Business Journal
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