Dayton
Business Journal...
Banks’
losses are credit unions’ gains
Sunday, November 6, 2011
Credit
unions have taken advantage of
the opportunity to grow their customer ranks as some big banks have
stirred up
consumer anger over debit card user fees and federal bailouts.
There
was even a “Bank Transfer Day”
planned for this weekend that has attracted national media attention.
The
Credit Union National Association,
a Washington, D.C.-based advocacy group, recently surveyed 5,000 credit
unions
across the country. The survey results indicated that four out of every
five
credit unions reported a surge in membership and deposits.
The
association estimated that credit
unions across the country have added at least 650,000 new customers
since Sept.
29 and collectively added $4.5 billion in new savings accounts.
Dayton-area
credit unions such as
Wright-Patt Credit Union and Universal 1 Credit Union are experiencing
significant growth along with the recent national trend.
The
local growth has been a sustained
trend happening for more than a year now, and Wright-Patt Credit Union
is on
pace to increase membership by 7.7 percent year-over-year by the end of
2011,
according to president and CEO Douglas Fecher.
Just
a few years ago, the average
credit union in Ohio had $45 million in assets and 5,800 members.
Today, credit
unions generally have $50 million in assets and 6,000 members,
according to the
Ohio Credit Union League
.
The
recent surge in new members
followed Bank of America‘s announcement Sept. 29 that it would charge
its
debit-card customers a monthly $5 fee, unless a customer had a minimum
balance
of $20,000 with the bank. This past week, BofA rescinded that decision.
BofA
has operations in the Dayton region.
The
national association also credits
the grassroots efforts of 27-year-old Kristen Christian of Los Angeles,
who was
feeling fed up with big banks, for driving new members to credit
unions. She
created a Facebook page to encourage people to remove their money from
private
banks and open up credit union accounts instead.
She
offered a deadline of Nov. 5, or
what she dubbed “Bank Transfer Day.”
About
a month after creating the event
page, nearly 76,000 people have joined the former art gallery owner’s
cause,
and more than 39,000 have “liked” her Bank Transfer Day ‘cause’ page.
Christian,
who has now put her money
in credit unions, was a Bank of America customer.
“Together
we can ensure that these
banking institutions will always remember the 5th of November,” her
Facebook
page reads. “If we shift our funds from the for-profit banking
institutions in
favor of not-for-profit credit unions before this date, we will send a
clear
message that conscious consumers won’t support companies with unethical
business practices.”
The
big banks have also been targeted
by the Occupy Wall Street protesters, with JPMorgan Chase & Co.
and
Citigroup Inc. being targeted. Both those banks have operations in the
Dayton
region.
And
Occupy Cincinnati protesters
recently marched on the headquarters of Fifth Third Bancorp, Dayton’s
largest
bank.
Read
this and other articles at the
Dayton Business Journal
|