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Report: Most productive employees use Macs
Monday, October 31, 2011 

Do you have a Mac in your office? If not, you may want to rethink the PC vs. Apple choices you have made in the past. That’s because a new report from Forrester Research says that the most productive employees use Mac computers in the office. 

Analyst David Johnson wrote in the report, “It’s time to repeal prohibition and take decisive action. Mac users are your HEROes and you should enable them not hinder them.” 

Forrester uses the acronym HERO for Highly Empowered and Resourceful Operatives, what it finds are “the 17 percent of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively.” 

Johnson said that a new survey found “most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics. Forrester believes this is the same demographic that we’re now calling the “power laptop user.” 

Forrester found that such “power laptop users” work more hours and make more money. 

Many of them are already buying MacBook Pros with their own money because their company only supplies Windows-based laptops, the report says. 

But Forrester says it found 41 percent of businesses it surveyed are now blocking access to their networks with employee-owned Macs, a situation it says must end. 

“Stand in the way and you will eventually get run over,” Forrester says. 

Click below for more on this story from the Silicon Valley/San Jose Business Journal. 

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