Dayton
Business Journal...
B
of A to charge $5 monthly fee for
debit card usage
by Adam O’Daniel
Thursday, September 29, 2011
BofA
will charge the monthly fee to
debit card holders that use the card to make purchases. It won’t be
charged if
the card is used only at ATMs or not used at all, spokeswoman Anne Pace
said.
BofA
has several home loan branches in
the Dayton region and recently bought the largest downtown Dayton
office tower.
All
of the bank’s basic checking
accounts will carry the fee, including the bank’s MyAccess, Essentials,
E-banking and Enhanced accounts. Customers with high-end accounts
linked to
investment accounts at Merrill Lynch
will be given courtesy debit card use with no
fees.
The
move comes as banks seek to recoup
revenue lost because of new industry regulations. Wells Fargo and
Atlanta-based SunTrust
are experimenting with debit card monthly
fees for some accounts, too.
Among
the lost revenue opportunities:
Banks ability to charge interchange fees to retailers every time a
debit card
is swiped has been crimped by the Durbin Amendment of the Dodd-Frank
Wall
Street reform bill. Banks had charged on average 44 cents per
transaction. Now,
they can charge only on average 24 cents per card swipe.
Additionally,
banks can no longer
automatically enroll customers in overdraft protection services, a
lucrative
business that charged card holders up to $35 for overdrawing their
accounts...
Read
the rest of the story at Dayton
Business Journal
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