Cleveland
Plain Dealer...
When
poll
numbers look good for Josh Mandel, Sherrod Brown uses them in
fundraising pitch
March 31,2012
WASHINGTON
-- It is an article of faith that Democrats dislike Rasmussen Reports
polls.
Some have qualms about Rasmussen’s use of automation rather than live
humans to
ask the questions.
Some don’t
like the fact that Scott Rasmussen also polls for Republican clients
and has
addressed the Conservative Political Action Conference. Rasmussen
Reports
defends its accuracy, while New York Times polling/political-calculus
blogger
Nate Silver has taken it to task.
So what did
Sherrod Brown’s campaign do Wednesday when a Rasmussen poll showed the
Ohio
Democrat tied with his Republican challenger, Josh Mandel, for the fall
U.S.
Senate race?
First, it
criticized the poll, with spokesman Justin Barasky saying “this is a
Republican
poll by a notoriously unreliable Republican pollster and should not be
taken
seriously.”
But then it
used the poll’s conclusion -- that Brown and Mandel were even -- to
raise
money.
Brown
campaign manager Sarah Benzing sent out a morning email with the
heading
“BREAKING: New Polling.”
She wrote:
“Friend --
did you see the poll released yesterday?
“Rasmussen’s
latest survey of Ohio has Sherrod in a dead heat with right-wing
Republican
Josh Mandel, 43%-43%.
“It’s just
one poll -- but it’s a clear indicator that the nearly $5 million
they’ve spent
attacking Sherrod is having an effect.
“We have to
fight back. I need your help right now.”
She went on
to ask supporters to donate to Brown’s “No Fear Fund” to “help us build
a
campaign strong enough to fight back against the negative ads that have
flooded
Ohio.”
Benzing
sent another email to Brown supporters last night, with the same
subject line
but a new message:
“If you had
any doubts that Ohio was going to be one of the closest races this
year, just
look at the email below -- a new poll has Sherrod tied with our
opponent, Josh
Mandel, 43% to 43%.
“This is
just one of many polls that we’ll see before November, but it
underscores the
need for us to fight back against special interest smear campaigns and
get our
message out there.
“Contribute
today, and help us fight back by reaching our $500,000 goal before
Saturday.”
If Brown
was lucky, the poll inspired rapid check-writing, because the window
for taking
advantage of Rasmussen’s results closed quickly. A day later, a new
poll from
Quinnipiac University shows Brown with a 10-point lead against Mandel.
While that
suggests a tightening of the race, as both campaigns acknowledge,
Brown’s
campaign could take some comfort in the new poll’s cross-tabs showing
the
incumbent leads his challenger, who is currently Ohio’s treasurer, by
18
percentage points among independents. That’s a group likely to make a
difference in the election.
But don’t
expect Brown’s campaign to say “never mind” about its earlier email.
So which
poll does the Brown campaign really believe? We asked Barasky, who
emailed
back:
“Polls will
be all over the place from now until election day, and I fully expect
the race
to be close because of the millions of dollars in D.C. special interest
money
backing Josh Mandel.”
Ohio
Republicans have a different take. When the Rasmussen numbers came out,
Ohio
Republican Party spokesman Chris Maloney said, “This survey corresponds
to
previous Republican, Democrat and independent surveys which illustrate
an
increasingly competitive race for U.S. Senate in Ohio. The fact that
Sherrod
Brown can only muster 43 percent of the vote in a state where his name
has
appeared on ballots for thirty-eight years, proves that he’s clearly
out of
touch with the interests of Ohio voters.”
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