Columbus
Dispatch...
Sears, Kmart
to shut stores as sales
fall
Decemberr 29,2011
At
a time when holiday sales overall
have turned out better than expected, Sears Holdings Corp. has been an
exception. It said yesterday that it will close 100 to 120 Sears and
Kmart
stores after disappointing seasonal sales.
The
final list of stores to be closed
hasn’t been determined, Sears said.
In
a change of strategy, the company
said it no longer plans to keep “marginally performing” stores open
while it
works to improve their performance.
Sears,
which has more than 4,000
full-line and specialty retail stores in the United States and Canada,
said it
plans to take as much as $2.4 billion in charges against earnings in
the fourth
quarter on asset writedowns and other items.
Kmart’s
same-store sales fell 4.4
percent during the eight weeks through Christmas, and Sears’ same-store
sales
were down 6 percent during that same period. In contrast, the National
Retail
Federation raised its industry holiday forecast this month to a 3.8
percent
increase from a 2.8 percent gain.
“The
moves announced by Sears point to
desperation,” said Credit Suisse analyst Gary Balter.
The
company attributed the results at
the Kmart chain to lower electronics and apparel sales as well as lower
layaway
sales. At the Sears chain, the company said demand was hurt by lower
electronics and home-appliance sales.
Analysts
have said Wal-Mart Stores
Inc.’s decision to relaunch layaway on toys and electronics categories
has also
hurt demand at rivals, including Target Corp.
Still,
Wall Street has repeatedly
faulted Sears, whose majority owner is hedge-fund investor Eddie
Lampert’s ESL
Investments, for skimping on investing in its stores.
“It
begins and ... ends with Sears’
reluctance to invest in stores and service, effectively asking
customers to pay
for a poorer shopping environment than available at competitors and
online,”
Balter said. “We do not see how that will turn around.”
One
central Ohio observer is not
surprised by Sears Holdings’ decision to close stores.
“Sears
and Kmart both have a lot of
obsolete real estate in their portfolios,” said retail analyst Chris
Boring,
owner of Boulevard Strategies in Columbus.
“Because
so much of their expansion
was in the 1960s and ’70s, they still are in a lot of those older
locations
that don’t have the high traffic that they once had. Sears made its
impact in
the ’60s with Eastland and Westland, for instance, and those areas have
declined.
“I
don’t think it’s because of one
poor holiday season.”
Officials
at Glimcher Realty Trust
were monitoring the closings situation closely, said Lisa A. Indest,
senior
vice president of finance and accounting at the Columbus-based firm.
Glimcher
owns Polaris Fashion Place,
Eastland Mall, Indian Mound Mall in Newark and River Valley Mall in
Lancaster,
all of which include Sears stores.
Even
so, Indest said, “the planned
store closings are less than 5 percent of Sears and Kmart stores, and
Glimcher
has very limited Kmart exposure in its portfolio.”
In
addition to poor locations that
have less traffic flow than they did decades ago, Sears and Kmart
suffer other
problems, Boring said.
“The
only reason why people buy at
Kmart is because it’s close. No one would buy at Kmart if they’re
closer to a
Walmart or Target,” he said. “And Sears has had this problem forever:
They’re
stuck in the middle. It’s the low-price stores and upscale stores doing
the
best. The middle doesn’t stand for anything.”
The
news also comes only weeks after
Ohio and other states failed in a bid to move Sears Holdings
headquarters and
6,200-person staff from Illinois after a months-long flirtation. Ohio
had
offered Sears a package valued at $400 million, Illinois officials had
said.
“I
find it ironic that they talk about
store closings but don’t talk about if anything above store level will
be
affected,” Boring said. “We were pitching to get them, but I wonder if
it was a
case of, be careful of what you wish for.”
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