Silicon Valley / San Jose Business Journal
Business social media use is highest by far on Facebook
Wednesday, June 20, 2012 

More businesses are using Facebook in their social media strategies than any other network, a new study says. 

The report from InSite Consulting shows that 80 percent of American companies use Facebook, compared to 45 percent that have a Twitter account, 48 percent that are present on LinkedIn and 31 percent who use YouTube. 

The survey also found that six out of 10 U.S. companies said they listen to consumer conversations on social media. Eight out of ten American companies said they answer client questions and complaints via social media. 

Despite widespread use of social media, the study found little integration of it in business overall strategy. 

Only 11 percent of the companies said they integrate their social media approach into their overall corporate strategy while 17 percent are currently moving in that direction. 

Almost 1 of 4 (26 percent) of companies said they are doing nothing with social media and have no plans to do so.