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Upstart
Business Journal
Guy
Kawasaki sees self-publishing, self-reliant
future for authors
by Teresa Novellino, Entrepreneurs &
Enterprises Editor
January 7, 2013
Guy
Kawasaki is a venture capitalist, an
entrepreneur and a former “chief evangelist” at Apple (Nasddaq: AAPL),
so
sometimes you forget that he’s also a prolific author, someone whose
must-reads
for company founders include The Art of the Start and Rules for
Revolutionaries.
Writing
and publishing books was what he
focused on in an interview with VentureBeat in conjunction with the
release of
his newest book, APE: Author, Publisher, Entrepreneur—How to Publish a
Book.
From self-publishing to tablets and e-readers, publishing a book means
interacting with a revolutionized industry. So is it a good time to
become an
author?
“I
don’t know if it’s the best ever in
financial sense … but I would make the case that it’s the best ever in
terms of
independence,” Kawasaki told VentureBeat. “Today, publishing is pretty
democratized.”
Here’s
three key points Kawasaki made in the
interview:
Self-publish
first: It can take six months to
find a traditional book publisher, so you’re better off
self-publishing,
kicking butt by getting lots of downloads, and then circling back to
that
traditional publisher for a book deal afterwards…
Read
the rest of the article at Upstart
Business Journal
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