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KitchenAidŽ
introduces most Powerful Home Blender
Debuting Exclusively at Williams-Sonoma
BENTON HARBOR, MI (March 5, 2016) –KitchenAid, long known for the
power, durability and eye-catching design of its iconic countertop
appliances, is introducing the most powerful blender in the market.
Scheduled for availability in May, the new KitchenAidŽ Pro LineŽ Series
Blender will be offered in two models launching exclusively at
Williams-Sonoma. Both models feature a 3.5 Peak HP motor, a
self-cleaning cycle and a 10-year warranty. The upgraded models provide
the added convenience of a dual-wall Thermal Control jar that quickly
heats blended ingredients in as little as four minutes, stays cool to
the touch, and retains the temperature for hot soups and sauces. They
also feature three pre-set Adapti-BlendTM recipe programs for Soup,
Juices and Smoothies.
“Power is particularly important to those looking to quickly and easily
incorporate healthful, nutritious foods into their diet,” notes Derek
Ernst, global marketing director KitchenAid small appliances. “With the
heavy-duty motor and advanced motor control system, this powerful
machine can easily and smoothly blend everything from frozen fruits and
nuts to fibrous, nutrient-dense vegetables.”
Williams-Sonoma will be the exclusive retailer to debut the Pro LineŽ
Series Blender in stores, in its catalog and on williams-sonoma.com.
"Nearly 50 years ago, Williams-Sonoma was one of the first retailers to
bring the KitchenAidŽ Stand Mixer to the home cook, revolutionizing the
home cooking experience,” said Janet Hayes, President of
Williams-Sonoma. “And today we’re proud to be the exclusive retailer to
launch the Pro LineŽ Blender.”
"We're absolutely thrilled to partner with Williams-Sonoma on the
launch of the Pro Line Blender,” adds Ernst. “Their ability to discover
breakthrough products is unmatched in our industry and we have a long
history of launching exciting new innovation together.”
“It's only natural that we would launch the next revolution in blending
together," he said.
Beyond sheer power, the new blender offers a number of features that
make short work of blending even the most challenging ingredients. They
include patented asymmetric blades that pull ingredients into a
powerful blending vortex; a Flex-Edge tamper that doubles as a spatula
for scraping ingredients off the sides of the jar; a jar pad that keeps
the container from moving; and an ultra-strong, warp-resistant lid that
fits securely on the jar, minimizing spills while in use. Unlike
competitive models, the blender and its knobs are constructed of
durable die-cast metal versus plastic.
Tess Masters, author of “The Blender Girl” and the popular blog
healthyblenderrecipes.com, is among those who have tested the new
blender.
“KitchenAid has solved all of the common consumer issues with
competitive brands,” said Masters. “With the largest, most powerful
motor that creates the smoothest blends I've ever seen, this
exceptional new machine marks the next generation in blending.”
In-store demonstrations of the Pro Line Series Blender will take place
at Williams-Sonoma retail locations across the U.S. starting in May.
Customers who purchase the Pro Line Blender are also encouraged to take
advantage of Williams-Sonoma’s Return to Learn program that offers
one-on- one appointments with culinary team experts in stores to learn
tips and techniques to make the most of new kitchen appliances.
The standard model will be offered in Frosted Pearl White and Onyx
Black at a suggested retail price of $599.99. The upgraded model, with
a suggested price of $699.99, will be available in Candy Apple Red,
Imperial Black and Medallion Silver. Williams-Sonoma will be offering
the models at $499.95 and $599.95, respectively.
Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons
to create a complete line of products designed for cooks. Today, the
KitchenAidŽ brand offers virtually every essential for the
well-equipped kitchen with a collection that includes everything from
countertop appliances to cookware, ranges to refrigerators, and whisks
to wine cellars. Cook for the CureŽ, the brand's partnership with Susan
G. KomenŽ, is now in its 15th year and has raised over $10 million to
help find a cure for breast cancer. To learn more, visit KitchenAid.com
or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma
is a leading specialty retailer of high-quality products for the
kitchen and home, providing world-class service and an engaging
customer experience. Products include cookware, cooks’ tools, cutlery,
electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as
well as furniture, lighting and decorative accessories. Each store has
a professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry
program for weddings and other special events is available in stores
and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams-Sonoma is also part of
an active community on Facebook, Instagram, Twitter, Pinterest, Google+
and YouTube.
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