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New KitchenAidŽ
Stand Mixer: Small Yet Mighty
BENTON HARBOR, MI (March 4, 2016) – KitchenAid has exciting news for
Stand Mixer lovers everywhere. The power, iconic design, color choices
and endless possibilities synonymous with this culinary workhorse will
soon be available in a size ideally suited for limited counter space
and “smaller batch” lifestyles.
The new ArtisanŽ Mini Stand Mixer is scheduled to initially launch in
the U.S. this summer, with a global launch slated for later in the
year. Offering the same power and performance as the brand’s ClassicTM
Stand Mixer, the Mini Artisan mixer features a 3.5-quart capacity and
is 20% smaller and 25% lighter. It joins a collection that includes
4.5-, 5-, 6- 7-, and 8-quart models, and represents the first
downsizing of the Stand Mixer since 1962. Manufacturer’s suggested
retail price is $399.99.
“Particularly among millennials, urban dwellers and empty nesters we
saw a desire for a smaller mixer that provides the same overall
features of our larger models,” notes Derek Ernst, global marketing
director for KitchenAid small appliances. “Most importantly, it offers
the same wonderful user experience – and the moments and memories this
experience creates – that we hear about so often from Stand Mixer fans.”
This new model can quickly and efficiently mix and knead ingredients
for up to five dozen cookies or a loaf of bread. By comparison, the 5-,
6- and 7-quart mixers can accommodate from eight to 12 dozen cookies or
two to four loaves of bread.
Like its larger siblings, the ArtisanŽ Mini model includes a flat
beater, wire whip and dough hook, and accommodates all optional
hub-based attachments available for larger models. Available hub
attachments include everything from a spiralizer, pasta maker and food
grinder to a food processor and juicer.
“With the use of attachments, there’s very little this machine can’t do
in the kitchen,” said Ernst. “Those new to cooking and baking, and
those highly accomplished in the kitchen, will find so many ways to
explore new culinary territory.”
The ArtisanŽ Mini stand mixer will be offered in Contour Silver, Empire
Red, Guava Glaze, Honeydew, Hot Sauce, Matte Black, Matte Grey, Matte
White, Orange Sorbet and Twilight Blue.
Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons
to create a complete line of products designed for cooks. Today, the
KitchenAidŽ brand offers virtually every essential for the
well-equipped kitchen with a collection that includes everything from
countertop appliances to cookware, ranges to refrigerators, and whisks
to wine cellars. Cook for the CureŽ, the brand's partnership with Susan
G. KomenŽ, is now in its 15th year and has raised over $10 million to
help find a cure for breast cancer. To learn more, visit KitchenAid.com
or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA
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