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Darke County
Visitor’s Bureau receives marketing awards
Lancaster, Ohio. The Ohio Association of Convention &
Visitors Bureaus (OACVB) held its 19th Annual Awards of Excellence
Luncheon in Lancaster, Ohio on Thursday, September 22, 2016.
MIDDY Awards are presented for destination marketing and tourism
development.
The Darke County Visitors Bureau received two awards for “Excellence in
Tourism Marketing”: a second place in the “Brochure/Flyer/Rack Card”
category for the Western Ohio Frontier Trail and a second place in the
“Visitor Guide” category for the 2016-2017 Darke County Visitors Guide.
In coordination with the Visitors Bureau, the Western Ohio Frontier
Trail brochure was designed by C.J. Jasenski of Projectonetwenty,
Greenville, OH, and the 2016-2017 Darke County Visitors Guide was
designed by Shelly Bohman of Graphic Communications, Maria Stein, OH.
“It’s a great honor to be recognized for these awards, and the Darke
County Visitors Bureau is very lucky to have great design partners to
work with like C.J. and Shelly,” said Matthew Staugler, executive
director of the Darke County Visitors Bureau. “These projects directly
impact our economy by attracting visitors to Darke County and are great
vehicles to show off all the unique things Darke County has to offer.”
The MIDDY Award name reflects our region of the country, said Chris
Schutte, Chairperson of the 2016 OACVB MIDDY Awards. Recipients
are recognized for excellence in objective, results, creativity and
originality. 133 entries were received in print,
advertising, promotion, social media, TV/video, website and marketing
campaign categories. All entries are judged by a team of experts in the
communications, advertising, public relations, publications and/or
tourism fields from outside of the OACVB membership.
Convention and visitors bureaus are best described as destination
marketing organizations and are responsible for promoting travel and
tourism product awareness to visitors. Many outstanding marketing
projects were submitted for the annual awards competition. Being
recognized for a job well-done in the promotion of travel and tourism
throughout the state of Ohio is a highly valued achievement.
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