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Darke County Visitors
Bureau launches new branding
GREENVILLE, OH (April 3rd, 2017) – The Darke County Visitors Bureau
recently launched new branding for the county, inviting visitors and
residents alike to “taste the flavor” in Darke County. The new branding
initiative includes a new logo, new brand messaging, and new website,
all of which will go live this week.
“Our new branding moves us to a more modern place in the world of
destination marketing,” said Matthew Staugler, executive director of
the Darke County Visitors Bureau. “It has a detailed, inviting, and
textural feel to it, while mixing in elements of modern Americana. The
theme of “taste” can transcend typical messaging and be used in a
variety of creative campaigns. We’re hoping to convey, in a fun and
engaging way, the wide swath of experiences visitors and residents can
have in our area.”
The Visitors Bureau contracted with Handshoe Brand + Design in
Greenville, OH on the new brand initiatives. Campaigns featuring the
new logo and messaging will launch in the spring and summer, and will
be seen at the Welcome Center in downtown Greenville and at events the
Visitors Bureau attends, like statewide trade shows and local events
like the Gathering at Garst and The GREAT! Darke County Fair.
The Darke County Visitors Bureau is a non-profit destination marketing
organization, whose mission is to share and enrich the stories and
destinations that make this county unique. For more information, visit
www.VisitDarkeCounty.org. For more information on Handshoe Brand
+ Design, visit www.handshoe.com.
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