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Left
to Right: Hayley Maher from Greenville Senior High
School; Mikayla Schaffner from Miami East High
School; Karson Hudson
from Valley View High School; Kacie Tackett from Newton High School;
and
Kayla Helmick from Cedarville High School.
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CBC/Vectren award
five “Lead the Way” Scholarships
Courage, Caring, Conviction are Winning Themes in Competition
DAYTON, Ohio – Five area high school seniors have earned $1,000
Community Blood Center/Vectren Lead The Way Creative Scholarships for
illustrating giving blood as acts of courage, compassion and
celebration in their award-winning blood drive campaigns.
The 2018 Lead The Way winners are: Hayley Maher from Greenville Senior
High School; Mikayla Schaffner from Miami East High School; Karson
Hudson from Valley View High School; Kacie Tackett from Newton High
School; and Kayla Helmick from Cedarville High School.
Two winners are from Miami County high schools. It’s the third
consecutive year a scholarship has gone to a Miami East senior and the
second year in a row to a Newton High senior. It’s the first year
to have winners from Greenville, Valley View and Cedarville.
Lead The Way applicants were challenged to design a winning marketing
campaign for a high school blood drive. They submitted a campaign
slogan, explained why it would encourage fellow students to donate, and
expressed their campaign theme with one or more innovative and artistic
marketing techniques.
Hayley Maher, Greenville Senior High School: “Blood Gives.”
Hayley is the class of 2018 valedictorian at Greenville Senior High
School and has made five lifetime blood donations. Her “Blood Gives”
campaign featured a video and it received the highest score from the
Lead The Way judges.
“Giving blood is a celebration of the little things in life that
recipients of blood donations are able to experience more of,” she
wrote. “Birthdays, family vacations, laughs with friends,
anniversaries, and hundreds of other invaluable life experiences.”
She illustrated the “blood gives more life” theme with a graphic
design, and in an original video montage of life celebrations. The
video also includes facts about blood donations and multiple interviews
with classmates about why they donate.
Hayley plans to study exercise science at the University of Mount Union
with the goal of working in sports medicine.
Mikayla Schaffner, Miami East High School: “Giving up isn’t in our
blood.”
Mikayla emphasized courage and strength in her “Giving up isn’t in our
blood” campaign. The judges were impressed by her original artwork. She
explained, “The picture I created includes a blood bag in the shape of
a heart that is filled with blood and words of encouragement.”
Mikayla is an award-winning athlete at Miami East, and her campaign
emphasized confidence and team spirit. “Both the individuals who donate
and who are in need of blood are brave and bold,” she wrote. “Not
a large number of people like to volunteer to get their blood drawn for
donation, and that’s why the people who do are so important.
‘Giving up isn’t in our blood’ is a slogan that can bring people
together to donate and save the lives of individuals who are in need of
blood.”
Mikayla will attend the Columbus College of Art & Design and would
like to work for a major motion picture company.
Karson Hudson, Valley View High School: “The Sound of Life… Keep it
Going.”
Karson sang in school musicals and the chamber choir at Valley View.
She’s also a hospice volunteer and has made four lifetime blood
donations. She says her “The Sounds of Life… Keep it Going” theme
combines her twin passions of helping others and music. She
designed artwork for both a t-shirt and recyclable shopping bag.
It features a musical scale with blood drops as the notes, with each
representing a different blood type.
The judges were impressed by her “sound of life” theme, both as a
metaphor for blood donations, and the calming use of music at blood
drives.
“Just like notes and melodies make up the music that we live, blood
drives are heartbeats that give us the sound of life,” she wrote.
“Additionally, if people are apprehensive or nervous about donating
blood, incorporating music can serve as a way to relax people and make
them more comfortable.”
Karson plans to major in nursing at Case Western University and would
like specialize in neonatal nursing.
Kacie Tackett, Newton High School: “Put up a Fight for the ones that
are Fighting.”
Kacie was NHS president at Newton High and earned a CBC “Red Cord” for
supporting school blood drives. The t-shirt she designed for her
“Put up a Fight for the ones that are Fighting” campaign features a
bright red pair of boxing gloves. Kacie also submitted a special
photo with grandmother, who receives dialysis treatments three times a
week. Kacie wore red boxing gloves in the photo and they both
wore her “Put up a Fight” t-shirts.
“Many people have someone special to them that is fighting,” wrote
Kacie, using the examples of cancer patients and accident victims.
“Many people could also know someone who has lost their fight. Students
usually think there is nothing they can do to help their loved one.
However, with this campaign students can feel like they are helping
their loved one by something as simple as donating blood.”
Kacie plans to attend Edison State Community College and later Urbana
University to study early childhood education and guidance counseling.
Kayla Helmick, Cedarville High School: “Be Brave… And Save!”
Kayla caught the judges’ attention by designing a poster with a
detailed drawing of the human heart. She included thought-provoking
information about blood donations along the arteries branching from her
heart design.
“I really geared by poster towards those who are afraid of needles,”
Kayla wrote. “This is what sparked by interest in this scholarship. I
think this poster would be very successful in pointing out that having
a little bravery and getting past the thought of needles can have a
huge impact and save someone’s life.”
Kayla plans to study exercise science and nutrition at Miami
University. She has a passion for health and wellness and hopes to
start her own business helping people live healthier lifestyles.
The $5,000 Lead The Way scholarship program is supported by a grant
from Vectren. CBC and Vectren annually award $1,000 in college
tuition assistance to five graduating, college-bound seniors whose high
school hosts a CBC blood drive.
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