|
|
 |
 |
BBBS unveils new
brand positioning for volunteer recruitment
Big Brothers Big Sisters of Shelby & Darke County, along with more
than 270 Big Brothers Big Sisters affiliates across the country, today
unveiled a new, modern look and brand repositioning with a goal of
recruiting more diverse volunteers. “The need in Shelby and Darke
County for young people to have a role model is more urgent than ever,”
said Jennifer Bruns, Executive Director of Big Brothers Big Sisters of
Shelby & Darke County. “To attract more volunteers of all
generations, we needed a modernization of our brand to make an impact
in the community and meet the need of the essential work of matching
youth with mentors.”
Months of research, including focus groups with potential Bigs, as well
as current Bigs, Littles, donors, staff, and leadership showed that the
brand was not effectively connecting with younger, prospective mentors
or conveying the urgent mission of Big Brothers Big Sisters. The
organization is intentionally pivoting from messages of the importance
of mentoring, to messages of the urgent need for the adults in the
community to step up to defend the potential of every child. The
mission will remain the same, as will the core model of building
bridges in communities by connecting one adult with one child and
supporting that match at every stage, but the organization will focus
on a child’s potential, and our role as adults in helping children
achieve their best possible futures.
“In our community, we know that youth are facing numerous challenges.
Our organization’s new brand is designed to help us ensure we can serve
more children in Shelby and Darke County by recruiting more
volunteers,” said Bruns. The brand repositioning and new look are
just the beginning. In the coming year, Big Brothers Big Sisters of
Shelby & Darke County will transition to a new, modern, nationwide
technology system, participate in new training, and use the new
positioning to refocus efforts on recruiting local volunteers for their
Big Buddies, Lunch Buddies, Career Quest, and community based programs.
Learn more about the new brand positioning, the logo or messaging, or
how to get involved at bbbs.org/bigpotential. Share the new look and
follow updates on Facebook. Big Brothers Big Sisters is a
non-profit United Way member agency. If you would like to become
an event sponsor, donor, volunteer, or learn more about how you can
make a difference in a child’s life, contact your local agency at
937-492-7611, 937-547-9622, or go to www.bigbrobigsis-shelbydarke.org
for more information.
|
|
|
|
