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Midmark Announces New
Brand Identity to Guide Company’s Continued Growth
Rebranding reflects expanding role in enabling a better care experience
DAYTON, Ohio, Aug. 27, 2018 — Midmark Corp., a leading provider of
medical, dental and veterinary equipment solutions, today launched a
new corporate brand identity that captures the company’s commitment to
a better care experience and the growing value Midmark offers customers
as they focus on improving clinical outcomes.
The new brand identity, which includes a new website, logo, tagline and
more, mirrors the transformation of Midmark from an equipment
manufacturer into a clinical environmental design company that enables
a better care experience for caregivers and patients in medical, dental
and animal health industries. By harmonizing the clinical space,
technology, products and workflows, the company works closely with
customers to contribute to better clinical outcomes.
“Care providers are always looking for new approaches, innovative
technologies and proven solutions that can help enhance the patient and
caregiver experience and improve the quality of care provided,” said
John Baumann, president and CEO, Midmark. “At Midmark, improving the
experience between the patient and caregiver is at the heart of
everything we do. Whether we are talking about a doctor’s office,
dental practice or veterinary clinic, better care starts with a
better-designed care environment, which leads to better outcomes.”
The new tagline, “Designing better care,” establishes a new path for
the company as it continues to strengthen its role in the care
experience through advanced technologies, acquisitions, new markets and
expanded service offerings. It elevates the importance of design in the
customer’s mind; helping them understand it’s not just about the space,
but also how it is used and the people interacting within it.
Baumann continued, “Our goal is to help our customers provide more
efficient, effective and positive experiences that will enable them to
focus on the quality of care and outcomes.”
About Midmark
Midmark Corporation is the only clinical environmental design company
that enables a better care experience for the medical, dental and
animal health markets. With more than 1,800 teammates
worldwide, Midmark focuses on harmonizing clinical space, technology
and workflows for caregivers and patients at the point of care. Founded
in 1915 and headquartered in the greater Dayton, Ohio, area, Midmark
maintains production and administrative offices in Versailles, Ohio,
with six other locations in the United States as well as subsidiaries
in India, Italy and the United Kingdom. To learn more about Midmark,
visit midmark.com.
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