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Along Life’s Way
Sink
the Pink—Rethink: A Fable
© 2019 Lois E. Wilson
Her name is Coloura Spectrum and because of that, she had always been
interested in color. After graduating from college with two majors, art
and chemistry, she took a position as a product developer for a large
cosmetic company. She has at least one fault—she is a know-it-all.
At the university she became immersed in the women’s rights movement.
She decided on her own that most women’s problems of not keeping up
with men in achievement arose from their always being associated with
the color pink from the time of birth.
Pink is a dilution of the primary color red when it is mixed with
white. Therefore, she thought pink to be weak and insipid—not likely to
inspire creativity or boldness. It to her was a truly conservative
color. She was not schooled enough in history to know that the words
“pink” and “pinko” had meanings related to radical liberal origin.
Coloura declared her goal in life was to remove the color from
existence. She advocated its elimination from girls’ toys and apparel,
from food items such as cotton candy and strawberry ice cream, anywhere
she found it.
At a cosmetic development meeting, she proposed that it be removed from
all their products and be replaced with the more dynamic color fuchsia.
Her co-workers protested, “Pink is the most flattering lipstick and
nail polish color for women. Our sales will drop like a bomb if it’s
eliminated from our cosmetic line.”
The disagreement became a company war, but Coloura persisted. She
formed a FUCHSIA activist group. It was an acronym for “Females United
Can Hold Sway in America.” She spent more and more time promoting her
cause.
One day as she walked to her office, she noticed that her co-workers
did not greet her. They were all buried in work. She found an envelope
on her desk. She opened it. The letter read: “Our company has had it
with your ‘sink pink’ campaign. You are fired—take a powder.”
Her face blushed bright red. Her stomach churned; she felt sick, but
she had nothing to soothe it.
Moral: Educate yourself before trying to change the world or you might
receive a “pink slip.” And if your stomach becomes upset, there is
Pepto Bismol—but remember, heaven forbid—it is pink!
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