ROSSBURG, Ohio – Eldora Speedway and Coltman Farms Racing have announced a new partnership for the 2026 racing season, creating a multi-layered program designed to support competitors, recognize rising talent and celebrate elite performance during Eldora’s biggest Late Model events.
The collaboration will include three key initiatives: the Coltman Elite Double Crown, a Rookie Program for both marquee Late Model events, and Race Team Welcome Baskets for the Dirt Late Model Dream and World 100.
“We’re proud to partner with Brett Coltman and Coltman Farms Racing on a program that directly gives back to the competitors who make Eldora’s biggest events so special,” said Eldora Speedway General Manager, Levi Jones. “This partnership is about more than visibility. It is about investing in teams, rewarding new faces, and creating another meaningful honor for drivers chasing success at Eldora.”
As part of the Race Team Welcome Basket program, each team entered in the Dirt Late Model Dream and World 100 will receive a care package upon arrival on load-in day. Eldora Speedway and Coltman Farms Racing will share the investment in the program, with the contents of the package highlighting product from local businesses in and around the Eldora community.
The Coltman Farms Racing Rookie Program will award bonus money to the top 12 rookies at both the Dirt Late Model Dream and World 100, based on Saturday finishing positions. A rookie will be defined as a driver who has not previously attempted to race in the respective event.
The highlight of the Eldora x Coltman Farms collaboration comes by way of the Coltman Elite Double Crown. This award is set to honor the driver who sets the standard of excellence at Eldora with best average finish across the June 3-6 and September 10-12 race weekends. The driver who finds themselves atop this list will walk away with a custom engraved Explorer II Rolex watch following the conclusion of the World 100.
“Coltman Farms Racing is excited to be involved with Eldora Speedway in a way that supports the racers and adds something special for the teams,” said Brett Coltman, owner of Coltman Farms. “Eldora is one of the most important places in dirt racing, and we wanted this partnership to have a real impact on the people who put on the show. We are committed to nurturing a generation of drivers who are not just skilled and competitive, but also embody the spirit of sportsmanship, integrity and the American dream.”
Additional information on the Dirt Late Model Dream, World 100 and Eldora Speedway’s 2026 event schedule will be available at EldoraSpeedway.com.
**About Eldora Speedway**
Eldora Speedway, located in Rossburg, Ohio, is one of America’s most iconic dirt racing venues. Founded by Earl Baltes and owned by Tony Stewart, Eldora hosts some of the sport’s premier events, including the Dirt Late Model Dream, Kings Royal and World 100.
**About Coltman Farms **
Coltman Farms, owned by Brett Coltman, is a proud supporter of dirt racing and the teams, drivers and fans who help make the sport thrive. Living by the motto #DoTheRightThing, Coltman Farms Racing is fostering a culture of respect, responsibility, and patriotism.
